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A guide to understanding "What is a mystery shopper?"

Author Zizzur Staff. Published on September 1, 2011 - 4:16 am (453 views — 394 words)

Millions of individuals are constanly looking for other job opportunities that could possibly break their usual routine especially from their daily jobs. Until now, some people have not heard of earning some extra cash by becoming a mystery shopper. Then, what is a mystery shopper? Perhaps, you might have heard of this before from someone but you were not interested at all. This article would explain the important role of mystery shopping as a research tool for companies who need feedback about their services and product's performance.

What is a mystery shopper?

Presently,businesses use different tools to assist them in measuring the quality fo their products and services. Mystery shoppers play an important rule in giving the companies feedback about services. In essence,a mystery shopper is a person who poses as an ordinary customer by visiting business establishments. During 1940s,mystery shoppers were already common in the US but mainly for evaluating the service given by employees. The question "What is a mystery shopper?' is actually a research approach in assessing a company's services so it can become very competitive in the long run. Mystery shoppers can collect data using any of the following tools: surveys,questionnaires,audio and video recordings, pictures. Mystery shopping would benefit any industry, with the most common venues being retail stores, hotels, movie theaters, restaurants, fast food chains, banks, gas stations, car dealerships, apartments, health clubs and health care. Nonetheless, mystery shopping must be done in an ethical manner ; hence, the Trade Organization for Mystery Shopping Providers ( MSPA) has defined a Code of Professional Standards and Ethics Agreement for Mystery Shopping Providers and for Mystery Shoppers .

Specific details that mystery shoppers must include in their feedback:
* how long it takes employees to greet the mysterys shopper
* the name of the employees
* the sales arguments provided by the employee
* whether or how the employee attempted to close the sale
* whether the employee suggested any add-on sales * whether the employee invited the shopper to come back to the store
* cleanliness of store and store associates
* speed of service

These are just some of the things that a mystery shopper can write down, but they can add important observations. Surely, acting as a mystery shopper helps you earn some extra cash and makes the business organizations in improving their services for consumers like you.